Brand resources
The LAAFI logo, ready to use. Use the files as they are: don't retype the name or change its colours.
ZIP, about 600 KB: SVG, PNG from 16 to 3,200 px, favicon.ico and a short guide.
Colours
- Indigo#1A2242Logo, buttons, brand surfaces
- Cotton#F3EEE4Main background
- Kaolin#E3DACABands and panels
- Laterite#A3432BThe held line, and what waits for a decision
- Ink#13151CText
Fonts
- Noto Serif DisplayHeadlines and brand moments
- InterText and interface
- Noto Sans MonoAmounts, references, times
All three are under the SIL Open Font License, free, and cover ɓ ɗ ƴ ƙ ŋ ɛ ɔ ə.
Rules
- The logo is always one colour: Indigo, Ink, Cotton, black or white. The bar is never coloured on its own.
- Keep clear space of a third of the logo's height on every side.
- Minimum size: 16 px high on screen, 4 mm in print.
- Don't retype, stretch or rotate it, and add no shadow or gradient.
- LAAFI is written in capitals as the brand name. In the line "The answer is laafi.", laafi is the word, in lowercase.